Close to Home: Workforce housing shortage is already here | Press Democrat

I can assure Pete and all Press Democrat readers that the shortage of housing in the North Bay and the impact it has on the ability of business, agriculture, government, education and nonprofit organizations to attract and keep employees has been the No. 1 topic of concern for most leaders for a decade, if not longer.

In fact, during my 20-plus years as CEO at the North Coast Builders Exchange, I have participated in countless forums, workshops, study sessions, government meetings and lobbying efforts with one topic — where will our workers live and what are we going to do about it?

A relatively new group, Generation Housing, is laser-focused on educating the general public on the desperate need for housing in our area, in case there are still any doubters. The group also effectively marshals support at public meetings for affordable housing projects to help elected officials develop the political will to vote for these badly needed projects, even in the face of all-too-frequent small but vocal opposition.

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