“A lack of affordably priced housing has long been a seemingly intractable issue for Sonoma County. But after the 2017 wildfires — which destroyed over 5,300 homes countywide, including 5% of Santa Rosa’s total housing stock — it became a full-blown crisis. So when Community Foundation Sonoma County brought together local leaders to chart a course for the region’s recovery after the fires, they settled on forming a nonprofit to advocate for new home construction of all kinds in hopes of bringing down housing costs.
Enter Generation Housing, which launched in early 2020 with the goal of convincing officials, business interests and residents that more housing, even in their own backyards, is in everyone’s best interest. The group’s executive director, Jen Klose, an attorney and former Santa Rosa School Board president, has led the group’s efforts to endorse residential projects, create marketing campaigns in support of growth and help local officials seek public grants affordable housing.”
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